Our foundation since 1907

Mission Statement

The preservation of an intact nature, acting on the basis of economic principles or the consistent orientation towards the needs of our guests: we do our daily best to meet the demands of our mission statement.

Purpose, vision, mission

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Purpose

We have been a fundamental part of the economic success of the Upper Engadine since 1907.

Vision

Mountains. Excellence. We are an international leader in snow sports and mountain experiences.

Mission

We turn guests and locals into fans. We preserve our independence through sustainable economic development.

Our values

Acting responsibly

As a leading regional company, we make a significant contribution to the tourism and economic development of the Engadin. Our actions are based on economic principles and are geared towards long-term value creation and the continuation of our business activities. Our business success is based not only on our economic performance but also to a large extent on an intact Engadine landscape. To this end, we are committed to a responsible approach to nature. Acting entrepreneurially also means taking risks - we know our business risks and take the necessary measures. We take responsibility - for our nature, our region, our employees and our partners.

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Living quality

We place high demands on our infrastructure, services and all partners who work with us. The perception of our guests is the central benchmark for us. We see enthusiastic, returning guests as the highest mark of quality. By using modern technologies, we continuously optimize our offers and processes - efficiently, safely and in harmony with nature. We set high standards for our services and are constantly developing.

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Moving together

The expertise and commitment of our employees are the foundation of our success. We encourage them to contribute their skills and creativity to our common path. We promote personal and professional development, offer apprenticeships and value the international diversity in our team. At the same time, we maintain an active, open dialog with our guests, partners, political bodies, associations, shareholders and competitors. Cooperation, team spirit and an open communication culture are essential for us - both internally and externally.

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Ensuring sustainability

As a major Swiss mountain railway company, we are actively committed to sustainable tourism development and tourism-friendly framework conditions. Our strategic orientation is geared towards long-term renewability and environmental compatibility - always with the aim of maintaining and expanding the attractiveness of the region. Our thoughts and actions are geared towards the long term, environmental compatibility and social balance.

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Guest at the center

Our guests are at the center of everything we do. We consistently tailor our offers to their needs and create experiences with passion. In doing so, we live our core brand values: enthusiastic about the mountains, future-oriented, straightforward and technologically leading. Our aim is to inspire as a comprehensive company with excellent infrastructure - every day anew. We create experiences with passion - for people who love our mountains.

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Three strategic directions

...for sustainable economic development to preserve our entrepreneurial independence.

Strategy house

Guiding principles in the strategic fields of action

1. leadership & employees

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2. Winter & snow experience

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3. summer & fall experience

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4. excursion experience

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5. gastronomy

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6. accommodation

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7. communication

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8. cooperation

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9. infrastructure

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10. finances

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11. digitization & technology

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1. leadership & employees

A strong team as the basis for success

We create a working environment that enables personal development, professional development and strong identification with the company. Through a modern management culture and targeted support, we strengthen the motivation, skills and loyalty of our employees and thus create a future-oriented culture that makes the company adaptable and well positioned for future challenges. The basis for this is the training of our apprentices and continuous talent development.

2. winter & snow experience

Diverse winter experiences for all

The sustainable economic development of ski and mountain guests in the Engadin is central to our company, which increases the number of first-time visitors and the added value of tourism for both skiing and non-skiing guests. The highest quality for skiers and snow sports enthusiasts remains a key requirement. At the same time, the offer is being further developed in a targeted manner - with clear differentiation and attractive alternatives in the "non-ski" area in order to reach new target groups and create a variety of winter experiences. Strategic projects such as the new Signal feeder road and the expansion of the St. Moritz valley run offer added value for the entire region.

3. summer & fall experience

Mountain summer with prospects

The proportion of mountain guests in the Engadin is to be sustainably increased. To this end, the range of excursions and experiences on offer in the summer and autumn months is being expanded in a targeted and profitable manner - tailored to the needs of different target groups. Particular attention is being paid to attractive, clearly distinguishable offers for families with children and young people - for experiences that will be remembered and leave you wanting more.

4. excursion experience

Our mountains as places of longing

The excursion experience is being developed in a targeted and economical way - as a strong, independent pillar within the destination. The aim is to inspire guests without a classic mountain affinity for the fascinating mountain world and bring them to the summit. Muottas Muragl and Piz Nair are positioned as impressive excursion and panoramic mountains and continuously developed further - as real highlights and indispensable experiences in the sense of: "Must See St. Moritz".

5. gastronomy

Enjoyment at the highest level

We are continuously developing our gastronomic offering to provide a high-quality and varied culinary experience at all altitudes. We pay particular attention to quality, regionality and hospitality - as an integral part of the overall experience on the mountain. Our restaurants should be accessible to all target groups - ranging from uncomplicated freeflow concepts to sophisticated Alpine cuisine. At the same time, we pay attention to economic sustainability and efficiency in all areas.

6. accommodation

At home in the Engadin

The sustainable operation of existing accommodation is constantly being optimized - with a focus on quality, efficiency and guest satisfaction. New offers for mountain and ski enthusiasts at the valley stations are created through forward-looking project development and attractive concepts. Opportunities to expand the accommodation portfolio are identified and exploited in a targeted manner. Cooperation with regional accommodation providers is based on trust, openness and strong cooperation models - for the mutual benefit and strengthening of the destination.

7. communication

In dialog with the region and our guests

We strengthen the perception of Engadin St. Moritz Mountains AG as a responsible, innovative and regional player. In doing so, we rely on open, transparent and professionally managed internal and external communication with all stakeholders.

8. cooperation

Achieving more together

A close and cooperative partnership with the mountain railroads in the Upper Engadine remains key. Dialogue is actively maintained with Corvatsch AG in order to further develop and intensify joint projects. Cooperation with the region's accommodation providers is also a priority: convincing models create added value for everyone involved and strengthen the destination as a whole.

9. infrastructure

Modern, functional and fit for the future

We make targeted investments in the maintenance, renovation and expansion of our facilities and infrastructure. This ensures that we can meet the high demands of our guests and continue to offer a modern, reliable and attractive range of services in the long term. High quality and safety standards for our infrastructure and services, as well as for all partners working with us, form the basis for this.

10. finances

Stability as the foundation of our success

Responsible and forward-looking management of our financial resources forms the basis of our independence. We strive for solid profitability and liquidity in order to remain capable of acting in the future.

11. digitization & technology

Intelligent solutions for tomorrow

Digitalization is being driven forward with caution and foresight - in line with the "smart follower" strategy. New technologies and market trends are closely monitored, proven solutions are adopted and efficiently implemented. The focus is always on the benefits for guests: through digital offers that simplify and enrich their stay, as well as through greater operational efficiency. Targeted data analyses provide new insights into needs and expectations - as the basis for an even more personalized guest experience.

Season Start

Corviglia starts the winter season on November 29th, 2025.

You can find the opening hours of our restaurants & bars here and those of our hotels here.